Global Journal of Marketing Management and Research. (GJMMR)

 

 

Volume 15, Number 1-2  (2025)

 

 

CONTENTS

 

Optimising AI in e-commerce for sustainable production and consumption
Dr. Rekha Gulia and Ms. Manju Tanwar

 

 

A Study on Changing Buying Behaviour of Indian Customers

Subrato Dey

 

 

Recent Stipulation of Organized Retailing in India: A Literature Review

Pritam Chattopadhyay and Ruchi Jain

 

 

 

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