International
Journal of Economic Research and Networking (IJERN)
Volume
1, Number 2(2011)
CONTENTS
A
Study of the Effects of Petroleum on Poverty in Iran (1977-78 to 2007-8)
pp.
1-10
Authors:
Esmaeil Gerami Moghaddam and Pratibha S. Gaikwad
Human-Centredness
in Customer Relationship Management (CRM) Implementation
pp.
11-18
Authors:
Preety Khatri and Iram Irfan
Managing
the Recession – The Marketing Predicament
pp.
19-28
Authors:
Somesh Dhamija, Amit Agrawal and Amit Kumar
Assessing
service quality in OBC bank
pp.
29-35
Author:
Vinita Koura
CRM
Strategies: A Key to Survive Economic Slowdown
pp.
37-46
Authors:
Amit Paliwal and Manisha paliwal
Breaking
the Chakravyuh of Rural Market from the Four Pillars of Marketing Mix (A Case
study of Coco Cola India)
pp.
47-54
Author:
Shobhit Kumar
“Customer
Relationship Management”
pp.
55-63
Authors:
Supriya Saxena and Ajay Bhardwaj